The Challenge: Founder Elizabeth Eiss and developer Aaron Stipkovich had created a profitable talent resourcing platform, but wanted to take their success to the next level. Users were expressing frustration with the user experience. They felt the platform was not intuitive enough and the process to create a new job and hire talent was too complicated and confusing.

To get started, a comprehensive audit of the current platform and interview users to gain a deeper understanding of the issues at hand. Then a competitive audit helped to identify best practices and areas where Results Resourcing could shine.

Strategy: The goal was to redesign the process and interface to ensure the end-to-end experience is intuitive for both job seekers and employers. Based on the insights gained from our UX research, the goal posts were set: streamline the job creation process, provide clear and succinct guidance at every step of the journey, and shift to straightforward, simple language. The UI would be updated with a modern aesthetic and generous white space to reduce visual overwhelm. Information would be organized on each screen in consistent, well-structured ways to help the user predict where to find whatever they need throughout the process.